CAMPAIGN 06
One sale, forty conversations.
A recorded sale is the only event in a city that simultaneously changes what dozens of households believe about their own money. It is the highest-volume movement in any market and the shortest-lived — the window in which a neighbour is actively curious about their own value closes within a few weeks of the sale becoming local news.
How it works.
The data it reads, the argument it makes, and what runs without you.
The data
Sales arrive by MLS feed twice daily and are reconciled against recorded data. The neighbour audience builds from the street and the tract the sale sits in, using the platform’s own geography rather than a mailing radius drawn on a map.
The strategy
Write about the sale, not about yourself. What it closed at, what it means per square foot, and how it sits against the sales before it on that street. The recipient is not being asked for anything — they are being told something about their own asset that they did not know.
The automation
The sale records, the audience builds, the letter drafts against the real street record, and it waits for approval. Homes currently listed with another broker are removed automatically — marketing to a property under another broker’s listing agreement is a DRE violation, so it is enforced in the query rather than left to judgement.
One sale, followed all the way through.
The sale records
It becomes a public fact within a day of closing.
The audience builds
Street and tract, typically 40 to 60 households. Any home under another broker’s listing agreement is removed and reported back to you with the reason.
The letter drafts
Against the real record — this sale, the sales before it, the range per square foot on that street. No value is stated for any individual home.
Nothing sends
It sits until you approve it. The budget cap is enforced twice, at the planner and again at the send.
Responses attach to parcels
QR scans, page visits and analysis requests all land against the specific address that produced them.
Being the first name they think of.
Movement produces two opportunities, not one: the property it happened to, and everyone who watched it happen.
The parties to the sale
The buyer and seller are already represented, and this campaign is not about them. What matters is the sale itself as a fact you now hold and can act on faster than anyone else in the city.
Front of mind here is a speed problem. Everybody eventually knows a house sold. Being the person who told the street what it meant, within days rather than at the next quarterly mailer, is the entire advantage.
The forty households around it
Every one of them just had their largest asset repriced by an event they did not participate in and cannot easily interpret. They will look it up, guess, or ask someone.
This is the campaign that compounds. Each sale mails the street; each mailing brings a few owners onto their own property page; some set a Make Me Move price or request an analysis. Do it for a year and you are the default explanation of value on every street in the city.
Why they engage before they are ready to commit.
The marketplace lets an owner do most of what they would otherwise need an agent for. The ones who go furthest identify themselves — and they arrive already trusting the source.
Secure your market before someone else does.
One agent holds each California city, and the pending and recent sale campaign runs the moment your data loads. Thirty minutes on the platform with the broker, using a live market's real records — then we check whether your city is still open.
- 01We run your city's numbers with you — parcels, sales, feed coverage
- 02You see the morning brief, all seven campaigns and the public site as they actually run
- 03If it fits, we talk about holding the city while the paperwork is done
Book a demo
We only run demos with agents who meet the requirements, so we ask up front rather than spending your half hour finding out.