Every one of them is a deal with your name on it.
THE BROKERAGE MODEL
The brokerage model is broken. We built the opposite.
A traditional brokerage is built to maximise its share of what you already produce. It sells you a logo, a desk and a training calendar, then takes a third of every deal you found yourself. The better you get, the more it earns from work it had nothing to do with.
Your broker should be generating you deals, not the other way around. That is the whole design here: the brokerage runs the platform that finds the movement in your city, drafts the approach, and hands it to you — and then takes ten percent, the same ten percent it takes on the deals you found without us.
The split never changes
90/10 on every deal. Not 90/10 until you hit a cap, not 90/10 on your own business and something else on ours. One number, every transaction, permanently.
Including the deals we hand you
When the platform surfaces the seller and drafts the approach, the split is still 90/10. No referral fee, no lead fee, no second bite. This is the part most lead-generating brokerages charge for.
The city is yours alone
One agent per market. Everything the city produces — every page, every campaign, every enquiry — belongs to you, and no second agent is ever added to compete with you for it.
Run it on a real deal
Your numbers, not ours. Change anything on the left that does not match your brokerage.
On a deal you found yourself
The same deal, however it arrived
Arithmetic on the figures you enter, not a projection of earnings. Your own brokerage's terms will differ — change the numbers on the left to match them.
So the question stops being what the split is, and becomes where the deals come from. Below is what an ordinary California city does in thirty days, and the seven campaigns that turn each kind of movement into a conversation before anyone else is having it.
WHAT A CITY DOES WHILE YOU ARE BUSY
Thirty days in one city, counted.
This is a live market on the platform over the last thirty days. Nothing here is unusual — it is what an ordinary California city does. The question is not whether the movement exists. It is how much of it reached the agent who works there.
A live market · last 30 days
Every recorded movement the platform saw
of sellers contact only one agent before deciding who represents them, and two thirds pick someone they already knew or were referred to. The listing is not won at the appointment. It is won months earlier, by being the name already attached to their street when they start thinking about selling. That is what the campaigns are for — not chasing leads, but being early enough that there is nobody to compete with.
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers.THE MORNING BRIEF
Open it once. It already knows what matters.
Everything the city did overnight, sorted by whether it needs you. The two at the top are people who acted on their own — an owner who named a price, a buyer who wrote an offer. The rest are drafted and waiting.
Click any row. It opens to show exactly what the market wrote and why. Approve one and it goes — nothing else moves, because approval is per piece, never in bulk.
- Sorted by intent, not by time
- The approach is already written against the real record
- Compliance exclusions applied before you ever see the list
Yesterday your city moved 9 times
—SEVEN CAMPAIGNS
Every kind of movement, and the record behind it.
Pick a campaign, then switch between what you see and what the public sees. The record is shared; the intelligence built on top of it is yours alone.
HOW A VISITOR BECOMES A SELLER
They find their own house, and tell you their number.
An owner lands on the city market, finds their property in the record, claims it in about forty seconds, and names the price that would make them sell. No listing, no sign, no appointment, no phone call.
Run it yourself on the left. The right side is your desk — watch what lands there when they finish.
- The barrier is almost nothing, so people actually finish it
- They see recorded street sales, never an estimate of their own value
- You are the only person who ever sees the number
Every parcel is already on the platform, built from the public record. Owners are not asked to describe their home — it is already described.
That is the whole account. No phone number required, no agent assigned, nothing scheduled. The barrier is deliberately almost zero — the price is the thing worth collecting.
The number that would make you sell.
The platform shows what the street actually sold for. It does not tell the owner what their home is worth — that is a licensed opinion, and it comes from the agent.
A confirmation, and a page they can come back to and change any time. No call scheduled. No agent assigned. Nothing committed to.
They are not a lead in their own mind. They set a price on a website.
The price is not published, not shown to buyers, and not visible to any other agent.
LETTERS AND WHAT COMES BACK
Approve it once. Then watch it work.
The letter is drafted against the real street record — this sale, the ones before it, the range per square foot. Every piece carries its own QR code, so a scan is attached to the address that produced it rather than to an anonymous count.
Press send. The responses come back in the panel: scans, then the ones who went further.
- Hand-mailed at $0.82 a piece, with the budget cap enforced twice
- Homes listed with another broker removed before you see the list
- Open rates are unreliable; a scan is a real signal
A house on your street just sold.
412 Thornbury Lane closed last week at $1,965,000 — $1,165 a square foot.
Four homes on Thornbury have sold in the last two years, between $1,071 and $1,165 a foot. Yours is on the same street and was built in the same decade.
I have put the full record for Thornbury Lane online, including all four sales and what each one tells you. If you would like the analysis for your own address, I will prepare it — no charge, and no obligation to do anything with it.
THE STREET RECORD
CODE IS UNIQUE PER HOUSEHOLD
Press approve to run it.
NOTHING SENDS UNTIL YOU APPROVE IT
MARKET INTELLIGENCE
The record keeps writing itself, whether or not you open it.
Every tract in the city carries its own median, its own sample and its own history. Feeds land twice a day, scans and claims arrive as they happen, and the page is never finished — it is a running picture of what your market is doing.
Watch the counters. That is what a normal afternoon looks like.
- Every number carries the sample behind it
- No estimated values, ever — recorded sales only
- Thin tracts say they are thin rather than guessing
Median by tract
UPDATED JUST NOWLAST 30 DAYS
THIS WEEK
BY THEIR OWNERS
WHAT YOU ARE WEIGHING THIS AGAINST
You have options, and two of them are good.
Here is where each one leaves you.
Stay where you are and keep paying for the logo.
The brand on your card opens a door in the first ninety seconds of a listing appointment you already earned. It does not tell you an estate opened on Tuesday. You are paying a split for recognition and generating every lead yourself.
Go to a high-split brokerage and keep more of what you already do.
Fair, and you should — 90/10 is available in a dozen places now, and we are not pretending otherwise. But a better split multiplies the deals you were going to close anyway. It does not add one. The split here is the same as theirs; the difference is what arrives in the brief on Monday.
Go independent and build the platform yourself.
It is the right instinct and it is a multi-year project. One city is roughly 6,800 parcels, 5,200 recorded sales, thirteen MLS feeds, a rental feed, court and county filings, and the pipelines that keep all of it current every day. This one is built and running in six cities.
"So whose name is on the door — mine or yours?"
The city market carries the brand and you are the only agent on it. Your name and licence are on every page, and no second agent is ever added. You give up a website with your name on it that nobody searches, and get every address in your city. If a portable personal brand matters more than that, this is the wrong model, and it is better to know now.
EXCLUSIVITY
One agent to a city.
Everything a city produces — every page, every campaign, every enquiry — belongs to one agent. This is what the platform holds across the markets built so far.
Parcels held across the markets built so far
Recorded sales behind the comparable analysis
Street pages, each carrying its own record
MLS feeds ingesting twice a day
See it running on a real city.
Thirty minutes on the platform with the broker, using a live market's real records — then we check whether your city is still open.
- 01We run your city's numbers with you — parcels, sales, feed coverage
- 02You see the morning brief, all seven campaigns and the public site as they actually run
- 03If it fits, we talk about holding the city while the paperwork is done
Book a demo
We only run demos with agents who meet the requirements, so we ask up front rather than spending your half hour finding out.