CAMPAIGN 05
Clients who transact on cycles, not once a decade.
Every other campaign finds someone who will sell once. This one finds the small number of entities in a city that buy and sell repeatedly — and the hard part is not finding entities, it is telling a builder apart from an ordinary investor with an LLC. The platform scores that rather than guessing at it.
How it works.
The data it reads, the argument it makes, and what runs without you.
The data
Ownership across the whole city is scanned for entity signatures, and each entity accumulates weighted signals: corporate form, multiple parcels, an entity named for an address, a builder word in the name, buying below market price per square foot, buying pre-1975 stock, holding new construction.
The strategy
Weight the signals and let the score decide, rather than eyeballing a name. Buying at or under 75% of the market median price per square foot is the commonest signal and carries real weight. Holding several parcels and buying land is what separates an assembly from a landlord.
The automation
The most important weight in the model is negative. A family or estate trust scores −4, because an inherited house bought under market is a probate lead, not a flipper — and misfiling it would put an aggressive developer letter in front of a grieving family. Signals recompute as ownership changes.
The signals, and their weights.
Bought under market price per square foot
A purchase in the last 24 months at or under 75% of the market median. The commonest and heaviest positive signal — 267 detected.
Entity named for a specific parcel
A strong entity signature. Combined with multiple parcels it indicates a builder; on its own with a single parcel it indicates an investor.
A builder word in the entity name
Direct evidence, rare and reliable.
Multiple parcels, pre-1975 stock, or new construction
Assembly and value-add behaviour. Old stock bought cheap and new stock held are two ends of the same business.
Named as a family or estate trust
The exclusion that matters. An inherited house bought under market is a probate lead. This weight is what stops the campaign putting a developer letter in front of a bereaved family.
Being the first name they think of.
Movement produces two opportunities, not one: the property it happened to, and everyone who watched it happen.
The developer
A builder who is actively assembling needs three things repeatedly: parcels that can take what they want to build, an agent who knows which ones those are, and someone who will bring them off-market before anyone else does.
Front of mind means bringing the parcel, not the pitch. The agent who arrives with a specific site and what the ordinance allows on it becomes the first call on both sides of every future transaction — which is two commissions per cycle, repeatedly.
The block being assembled
An assembly in progress is a signal to everyone around it. Neighbours of a parcel a developer wants are frequently the next sellers, and they usually have no idea their block has become interesting.
Knowing an assembly is underway before the street does is a real informational edge — and it is only visible if you hold the whole ownership record rather than what is currently listed.
Why they engage before they are ready to commit.
The marketplace lets an owner do most of what they would otherwise need an agent for. The ones who go furthest identify themselves — and they arrive already trusting the source.
Secure your market before someone else does.
One agent holds each California city, and the developers campaign runs the moment your data loads. Thirty minutes on the platform with the broker, using a live market's real records — then we check whether your city is still open.
- 01We run your city's numbers with you — parcels, sales, feed coverage
- 02You see the morning brief, all seven campaigns and the public site as they actually run
- 03If it fits, we talk about holding the city while the paperwork is done
Book a demo
We only run demos with agents who meet the requirements, so we ask up front rather than spending your half hour finding out.