CAMPAIGN 04
The conversation almost nobody in your city is having properly.
This is the campaign most likely to be done badly, and the platform is built accordingly. Two of its five stages are marked do-not-mail. The value here is not reach — it is knowing exactly which owners should be contacted, what stage they are actually at, and what is honestly still possible for them.
How it works.
The data it reads, the argument it makes, and what runs without you.
The data
County recordings are ingested and mapped to a California foreclosure stage. The stage is the whole campaign: a Notice of Default and a Notice of Trustee Sale describe two completely different situations, with different rights, different timelines and different honest advice.
The strategy
Selling is one route among several and is presented as such, never as a rescue. At Notice of Default the owner has a statutory three-month period to reinstate, and most still have every option — reinstate, refinance, modify, or sell. Saying that plainly is both the accurate thing and the thing that earns the conversation.
The automation
Every recording is staged before anything is drafted, and the marketable flag gates all outbound. A rescission means the owner already fixed it — writing to them about a foreclosure they cured is the worst letter this platform could send, and it is blocked in the data rather than left to somebody remembering.
The stages, including the two that are never mailed.
Notice of Rescission recorded
The lender withdrew the default. The owner resolved it. Do not mail. This would arrive at the moment they are most sensitive to it, and it is blocked at the data layer.
Recorded event, stage unmapped
A foreclosure-related record that does not map to a known California stage. Do not mail. Confirm against the county recorder first — an unmapped row is a data question, not a lead.
Notice of Default recorded
The first formal step, typically after about 120 days of delinquency rather than one missed payment. Three months to reinstate. The widest window and the calmest conversation.
Lis Pendens recorded
Litigation touching title — which may be a partition, a quiet-title action or a dispute among owners. Do not assume financial distress. Establish what the litigation is first.
Notice of Trustee Sale recorded
An auction date is set. Reinstatement runs until five business days before the sale. Time is now the binding constraint, and a conventional listing may not close in time — say so rather than implying it can.
Being the first name they think of.
Movement produces two opportunities, not one: the property it happened to, and everyone who watched it happen.
The owner
At Notice of Default they are 120 days into a problem, they have three months of statutory rights, and they are being contacted by people who want the house cheap. The distinguishing move is to be the one who explains the options rather than the one who makes an offer.
Front of mind means being early and being honest about time. The agent who says plainly that a conventional sale may not close before the auction date is the agent who is believed — and who gets called at Notice of Default next time, by them or by someone they told.
The neighbours — deliberately not a cohort here
Every other campaign expands to the surrounding street. This one does not. A neighbour mailing keyed to a foreclosure would tell the street that a specific household is in default, and that is not a mailing this platform will build.
The neighbours are reached the ordinary way, by the recent-sale campaign, if and when the property actually trades. The distress is never the reason for the contact.
Why they engage before they are ready to commit.
The marketplace lets an owner do most of what they would otherwise need an agent for. The ones who go furthest identify themselves — and they arrive already trusting the source.
Secure your market before someone else does.
One agent holds each California city, and the pre-foreclosure campaign runs the moment your data loads. Thirty minutes on the platform with the broker, using a live market's real records — then we check whether your city is still open.
- 01We run your city's numbers with you — parcels, sales, feed coverage
- 02You see the morning brief, all seven campaigns and the public site as they actually run
- 03If it fits, we talk about holding the city while the paperwork is done
Book a demo
We only run demos with agents who meet the requirements, so we ask up front rather than spending your half hour finding out.